Saks Fifth Avenue Announces Partnership with the Italian Trade Commission
NEW YORK, NY (May 13, 2015) Saks Fifth Avenue is pleased to announce a menswear initiative with the Italian Trade Commission entitled Italian Sartorial Style for Father’s Day 2015. The program will show Saks customers how to achieve the effortless Italian style embraced by attendees of the famed Pitti Immagine Uomo tradeshow. This omni-channel program will be woven throughout the Saks Fifth Avenue Father’s Day catalog, a special gift guide, saks.com as well as social media channels, windows and store visuals.
“We are thrilled to be partnering with the Italian Trade Commission during Father’s Day to celebrate the heritage of our Italian brands and honor the history of Italian style,” said Thomas Ott, SVP and GMM of Men’s at Saks Fifth Avenue. “Pitti Uomo has evolved into one of the most influential international tradeshows for menswear. Our partnership will bring this inspiration to Saks customers stateside.”
Saks will highlight Italian Sartorial Style in the Father’s Day catalog with a 22 page story shot at iconic locations in Florence. The book will feature the best of Saks Fifth Avenue’s Italian collections as well as style tips from menswear influencers including Nick Wooster, Mariano De Vaio and Filippo Cirulli. In addition, Saks Fifth Avenue New York will showcase Italian style in 6 windows along Fifth Avenue featuring sketches from Yooco Tanimoto, illustrator of Pitti People: Portrait of the Italian Dandy. The book will be available at the Saks Fifth Avenue flagship and on saks.com.
“By highlighting Italian Sartorial Style, the Italian Trade Commission and Saks reveal an intimate moment between father and son. There are certain things that a father and a son may never say to each other. These moments are often locked in an armoire, embroidered on fine textiles, or filled with a familiar fragrance. There are stories between father and son that cannot be told but only worn,” says Pier Paolo Celeste, the Italian Trade Commissioner.
The Italian theme will be carried throughout all 39 Saks Fifth Avenue stores and on saks.com. To celebrate the partnership, a cocktail event co-hosted by Saks Fifth Avenue and the Italian Trade Commission will be held in Florence during Pitti on June 18. A Father’s Day charity tie-in with St. Jude Children’s Research Hospital will also be supported from June 14 to June 21 with 5% of all Saks Fifth Avenue Men’s Collection sales to be donated to the organization (up to $25,000).
For more information, please contact Caroline McDonald at Caroline_McDonald@s5a.com or Blake Metzger at Blake_Metzger@s5a.com or join the conversation on Instagram @saks_mens & #SaksMen.
ABOUT SAKS FIFTH AVENUE
Saks Fifth Avenue, one of the world’s pre-eminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. As part of the Hudson’s Bay Company brand portfolio, Saks operates 39 full-line stores in 22 states, five international licensed stores, 79 Saks Fifth Avenue OFF 5TH stores and saks.com, the company’s online store.
ABOUT THE ITALIAN TRADE COMMISSION
The Italian Trade Commission is the Italian government agency entrusted with the mission to facilitate contacts between Italian companies and the rest of the world. In the United States our objective is to expand relations between Italian and American companies and to develop trade between Italy and the US. Our global network counts 79 offices in 65 countries. In the US, we are located in New York, Atlanta, Chicago, Los Angeles and Miami (www.italtrade.com).
Saks Fifth Avenue
T 212 940 5524
Saks Fifth Avenue
T 212 451 1966